Suzlon’s market share takes a beating

Extreme competition causes Suzlon Energy to lose more market share in India’s wind turbine market.

The company’s market-leading share dropped for a second straight year as more companies entered the market for wind turbines.

Based in Pune, Suzlon supplied 35% of the 2,923 megawatts of capacity added in this first quarter, down from 41% year-on-year. The company’s lead over its biggest local rival, Enercon (India) Ltd., fell to 11% from 20%.

ReGen Powertech Pvt is now India’s third-biggest wind turbine supplier with a 14% market share after selling 401 megawatts of turbines.

Spain’s Gamesa Corp. Tecnologica SA and Denmark’s Vestas Wind Systems A/S, the world’s biggest turbine maker, are India’s fourth and fifth largest with a market share of 10% and 9%, respectively.

Competition for orders within India is intensifying as manufacturers expand in new regions to counter weaker growth in more established markets such as China and the USA.